Build. Launch. Scale.

Executive leadership to build and scale beverage brands.
image of taproom
image of taproom
experience across leading beverage brands

Building and Scaling
Beverage Businesses. ‍

I work with founders, executives, boards, celebrities, and principals who need decisions made and work delivered. I own implementation and results, and bring in senior specialists as needed.

what i do

  • Define brands, products, and operating models
  • Launch and scale companies and portfolios
  • Diagnose issues, restore momentum

How i work

  • Engage on defined projects, not hourly retainers
  • Hands-on leadership through delivery
  • Decisions grounded in market intelligence and commercial reality

Entry points

1. Digital Foundation

Build digital presence including website, e-comm capabilities, social footprint, and operating infrastructure.
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2. Brand & Company Creation

Define brand, product, positioning, and launch-ready operating models.
image of an office collaboration scene (for a mobility and transportation)

3. Go-To-Market (GTM) Execution

Turn strategy into executable GTM across distributors, retailers, and on-premise.
image of an office collaboration scene (for a mobility and transportation)

4. Growth & Course Correction

Diagnose constraints, reset priorities, and restore momentum.
image of an office collaboration scene (for a mobility and transportation)

5. Operator Advisory

Board and executive-level decision support, focused on execution.
image of an office collaboration scene (for a mobility and transportation)

who I am in the work

In practice. Not in theory.

Experience

The work I do today is informed by having built, scaled, and operated businesses across multiple models and market conditions.

Built Brands From Concept to National Scale

  • From idea to operating companies
  • Built infrastructure required to scale
Selected Experience: Shucked Bourbon, Aquilini Beverage Group

Scaled Established Brands Through Commerical Execution

  • Led growth inside large, complex portfolios
  • Balanced brand equity vs commercial execution
Selected Experience: GALLO (E&J, New Amsterdam), CIROC, DeLeón

Owned P&L and Outcomes

  • Accountable for growth, margin, velocity
  • Decisions tied to the balance sheet
Selected Experience: Combs Global (Diageo North America JV), GALLO Winery, Aquilini Beverage Group, Bar Louie

Brand, Culture, and Commercial Execution

  • Worked with founder-led and culturally driven brands
  • Turned relevance into real products and distribution
Selected Experience: REVOLT Media, Mary J. Blige (Sun Goddess Wines), Shucked Bourbon

Awards & Recognition

  •  90+ point ratings across all portfolios
  • 100-point spirit: Micro Spirit Awards, Blockhead Flavored Whiskey
  • Best Luxury Wine Package: Eroe (2021)
  • IMPACT Databank: Blue-Chip (E&J), Fast-Track Growth Brand (New Amsterdam), and Hot Prospect (DeLeon Tequila)

selected ACColades

I've worked with Robert on celebrity/brand ventures and have seen firsthand his professionalism, deep industry connections, and shrewd ability to bring brands to market. I love learning from and collaborating with him.

Rebecca Stamey-White,
Alcohol/Cannabis Beverage Attorney

...among the most knowledgeable professionals I’ve encountered in brand building in the alcoholic beverage industry...

Sanjiv Goyal,
President - account360.ai, investor, entrepreneur

...an endlessly curious and relentlessly creative problem solver...continually amazed by his ability to master new industries and devise strategies...

Shawn Amos,
Blues preacher, Partner at Hudson Cutler & Co. (NYC)

Authentic, intelligent, and integrity is what comes to mind...in tune with pop culture, and a constant student of why people do what they do...

Steve Olenski,
THE CMO Whisperer Advisory

...a driven and talented senior executive with an exceptional understanding of digital channels and their power to transform business...

Paul Berney,
Technology Enabled Care & AgeTech Innovation Champion

...collaborated with him a few times in the area of Emerging Technologies and MarTech...extremely thoughtful, thorough, and passionate in the way he attacks a problem...admire his ability to think of new ways to approach solving problems...

Dennis Hancock,
Sr. Vice-President, Digital at Pfizer

...expertise is widespread in the marketing, media, and digital arenas and his communication skills complement his efforts...A man of both professional and personal integrity...

Andrea Martin, Founder/Owner, Point of $avings

I've worked with Robert on celebrity/brand ventures and have seen firsthand his professionalism, deep industry connections, and shrewd ability to bring brands to market. I love learning from and collaborating with him.

Rebecca Stamey-White,
Alcohol/Cannabis Beverage Attorney

...among the most knowledgeable professionals I’ve encountered in brand building in the alcoholic beverage industry...

Sanjiv Goyal,
President - account360.ai, investor, entrepreneur

...an endlessly curious and relentlessly creative problem solver...continually amazed by his ability to master new industries and devise strategies...

Shawn Amos,
Blues preacher, Partner at Hudson Cutler & Co. (NYC)

Authentic, intelligent, and integrity is what comes to mind...in tune with pop culture, and a constant student of why people do what they do...

Steve Olenski,
THE CMO Whisperer Advisory

...a driven and talented senior executive with an exceptional understanding of digital channels and their power to transform business...

Paul Berney,
Technology Enabled Care & AgeTech Innovation Champion

...collaborated with him a few times in the area of Emerging Technologies and MarTech...extremely thoughtful, thorough, and passionate in the way he attacks a problem...admire his ability to think of new ways to approach solving problems...

Dennis Hancock,
Sr. Vice-President, Digital at Pfizer

...expertise is widespread in the marketing, media, and digital arenas and his communication skills complement his efforts...A man of both professional and personal integrity...

Andrea Martin, Founder/Owner, Point of $avings
ABout
Smiling man with black hair and glasses wearing a white shirt and dark blazer against a dark background.
I work with beverage businesses at moments that require clarity, execution, and follow-through.

Born in Guyana, educated in Canada, and having built my career across North America, I bring a global lens to the work. As a proud member of the AAPI community, my perspective has been shaped by diverse cultures, markets, and leadership environments. Competing internationally in sport at an early age instilled discipline and performance under pressure — traits that continue to define how I operate.

Over more than 30 years, I’ve applied that approach across founder-led startups and global corporations alike, building brands from concept to national scale and leading inside large, complex organizations. I’ve held senior roles across sales, marketing, e-commerce, operations, supply chain, media, and communications, allowing me to see businesses as systems rather than silos.

Today, I partner with founders, executives, boards, and principals who want decisions made and work delivered. I stay close to the details, bring in experienced specialists when they add value, and take responsibility for outcomes.

- Robert T. Chin
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