Build.

Scale.

Turnaround.

Robert T. Chin

Brand. Commercial. Distribution.  Hands-on.

experience

Building and Scaling
Beverage Businesses. ‍

I work with founders, executives, boards, celebrities, and principals who need decisions made and work delivered. I own implementation and results, and bring in senior specialists as needed.

what i do

  • Define brands, products, and operating models
  • Launch and scale companies and portfolios
  • Diagnose issues, restore momentum

How i work

  • Engage on defined projects, not hourly retainers
  • Hands-on leadership through delivery
  • Decisions grounded in market intelligence and commercial reality

Entry points

1

Digital Foundation

Build digital presence including website, e-comm capabilities, social footprint, and operating infrastructure.
image of computer with an online beverage store

2

Brand & Company Creation

Define brand, product, positioning, and launch-ready operating models.
image of an office collaboration scene (for a mobility and transportation)

3

Go-To-Market (GTM) Execution

Turn strategy into executable GTM across distributors, retailers, and on-premise.
image of an office collaboration scene (for a mobility and transportation)
image of an office collaboration scene (for a mobility and transportation)

4

Growth & Course Correction

Diagnose constraints, reset priorities, and restore momentum.
image of an office collaboration scene (for a mobility and transportation)

5

Operator Advisory

Board and executive-level decision support, focused on execution.
image of an office collaboration scene (for a mobility and transportation)

Selected Outcomes

  •  +173% year-one growth after 10 years of stagnant sales (DeLeón Tequila)
  • Led initial growth of a 6MM case brand (New Amsterdam)
  • Led a $400MM+ portfolio with full P&L accountability(E&J Brandy, Dessert wines)
  • Turned around a declining brand into sustained growth (E&J Brandy)
  • 90+ point ratings across all brands, including a 100-point spirit (Blockhead)

selected ACColades

...expertise is widespread in the marketing, media, and digital arenas and his communication skills complement his efforts...A man of both professional and personal integrity...

Andrea Martin
Founder/Owner, Point of $avings

...collaborated with him a few times in the area of Emerging Technologies and MarTech...extremely thoughtful, thorough, and passionate in the way he attacks a problem...admire his ability to think of new ways to approach solving problems...

Dennis Hancock
Sr. Vice-President, Digital at Pfizer

...a driven and talented senior executive with an exceptional understanding of digital channels and their power to transform business...

Paul Berney
Technology Enabled Care & AgeTech Innovation Champion

Authentic, intelligent, and integrity is what comes to mind...in tune with pop culture, and a constant student of why people do what they do...

Steve Olenski
THE CMO Whisperer Advisory

...an endlessly curious and relentlessly creative problem solver...continually amazed by his ability to master new industries and devise strategies...

Shawn Amos
Blues preacher, Partner at Hudson Cutler & Co. (NYC)

...among the most knowledgeable professionals I’ve encountered in brand building in the alcoholic beverage industry...

Sanjiv Goyal
President - account360.ai, investor, entrepreneur

I've worked with Robert on celebrity/brand ventures and have seen firsthand his professionalism, deep industry connections, and shrewd ability to bring brands to market. I love learning from and collaborating with him.

Rebecca Stamey-White
Alcohol/Cannabis Beverage Attorney

...expertise is widespread in the marketing, media, and digital arenas and his communication skills complement his efforts...A man of both professional and personal integrity...

Andrea Martin
Founder/Owner, Point of $avings

...collaborated with him a few times in the area of Emerging Technologies and MarTech...extremely thoughtful, thorough, and passionate in the way he attacks a problem...admire his ability to think of new ways to approach solving problems...

Dennis Hancock
Sr. Vice-President, Digital at Pfizer

...a driven and talented senior executive with an exceptional understanding of digital channels and their power to transform business...

Paul Berney
Technology Enabled Care & AgeTech Innovation Champion

Authentic, intelligent, and integrity is what comes to mind...in tune with pop culture, and a constant student of why people do what they do...

Steve Olenski
THE CMO Whisperer Advisory

...an endlessly curious and relentlessly creative problem solver...continually amazed by his ability to master new industries and devise strategies...

Shawn Amos
Blues preacher, Partner at Hudson Cutler & Co. (NYC)

...among the most knowledgeable professionals I’ve encountered in brand building in the alcoholic beverage industry...

Sanjiv Goyal
President - account360.ai, investor, entrepreneur

I've worked with Robert on celebrity/brand ventures and have seen firsthand his professionalism, deep industry connections, and shrewd ability to bring brands to market. I love learning from and collaborating with him.

Rebecca Stamey-White
Alcohol/Cannabis Beverage Attorney

FAQ

1. What stage of company is the right fit?
2. Do you work project-based or on retainer?
3. Do you bring a team?
4. What does “hands-on” mean?
5. Do you help with distribution and three-tier strategy?
6. Do you work nationally or internationally?
7. Do you invest in the companies you work with?
8. Can you help prepare for acquisition or capital raise?
9. Have you worked with both global brands and startups?
10. How do we determine if this is the right fit?
ABout
Smiling man with black hair and glasses wearing a white shirt and dark blazer against a dark background.
I work with beverage businesses at moments that require clarity, execution, and follow-through.

Born in Guyana, educated in Canada, and having built my career across North America, I bring a global lens to the work. As a proud member of the AAPI community, my perspective has been shaped by diverse cultures, markets, and leadership environments. Competing internationally in sport at an early age instilled discipline and performance under pressure — traits that continue to define how I operate.

Over more than 30 years, I’ve applied that approach across founder-led startups and global corporations alike, building brands from concept to national scale and leading inside large, complex organizations. I’ve held senior roles across sales, marketing, e-commerce, operations, supply chain, media, and communications, allowing me to see businesses as systems rather than silos.

Today, I partner with founders, executives, boards, and principals who want decisions made and work delivered. I stay close to the details, bring in experienced specialists when they add value, and take responsibility for outcomes.

- Robert T. Chin
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